THE TWEETING POTHOLE : Irritates The Authority Until Repaired
Lately, Panama City
was suffering with great inconvenience for driving as the streets were all in
bad shape. A very popular news channel Telemetro Reporta along with ad agency P4 Ogilvy and Mather created a device named 'The Tweeting Pothole'.
The device was installed in potholes of all major roads of the Panama City. Every time a Vehicle runs over the device a tweet gets generated which is directly sent to the Department of Public Work's twitter account. So far the idea has succeeded in drawing attention of the Department and damaged streets are being repaired. Here is the Video of the campaign, check this out :
The device was installed in potholes of all major roads of the Panama City. Every time a Vehicle runs over the device a tweet gets generated which is directly sent to the Department of Public Work's twitter account. So far the idea has succeeded in drawing attention of the Department and damaged streets are being repaired. Here is the Video of the campaign, check this out :
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THE TWEETING POTHOLE : Irritates The Authority Until Repaired
Reviewed by India
on
June 03, 2015
Rating:
Reviewed by India
on
June 03, 2015
Rating:
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